Packaging Design - VW4 Stroller Wagon (WonderFold)

I designed the packaging for the WonderFold VW4 Stroller Wagon. This project was a collaboration with the Volkswagen brand. I designed the packaging to resemble the front and rear fascia of the VW Samba Bus from the 1960s. The packaging uses the color of the Stroller Wagon (Bondi Blue or Sage Green). The purpose of this design was to figure out a way to reuse the packaging once the user has purchased and assembled the Stroller Wagon. I created cut out indications on the window graphics (front, sides, rear), along with door cut outs so the parent can cut them out. The children use their imagination and interact with the box by pretending they are in a VW Bus.